Wally
Wally is an insurance-free dental care and membership company offering preventive dental services through a $249 annual membership, with in-person studios, virtual follow-up, diagnostics, whitening, and additional proactive treatments.
What Wally does
Wally is building a vertically integrated, consumer-facing dental care model around a flat annual membership instead of traditional dental insurance. Its core membership includes unlimited preventive cleanings, exams, X-rays, 3D scans, whitening, easy online booking, and virtual follow-up. The company also uses digital diagnostics and AI-assisted detection tools and has expanded into services such as clear aligners and non-invasive early-cavity treatment. In October 2026, Wally announced a $25 million Series A led by Maveron as it scales from 15 locations toward 100 locations by the end of 2027.
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Core features
10 tracked features
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Core features
10 tracked features
Avized research
Pricing
Membership
Details
Pricing
Membership
$249 per year for the core preventive-care membership; additional treatments are priced separately.
What to evaluate
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Wally is a care-delivery operator rather than a conventional dental software vendor, so buyers and market observers should evaluate the model on membership retention, location-level economics, clinician utilization, access, outcomes, customer experience, expansion discipline, and the degree to which its technology platform improves throughput and consistency. Its insurance-free positioning also makes payer mix and traditional reimbursement metrics less relevant than member acquisition cost, retention, visit frequency, ancillary treatment conversion, and studio contribution margin.