Zocdoc
Implementation PlaybookDSO · Group Practice

Zocdoc

Step-by-step implementation guide — pre-implementation checklist, onboarding, staff training, go-live runbook, and ROI tracking.

Zocdoc — Implementation Playbook (DSO)

Zocdoc Implementation Playbook for DSOs

A Strategic Guide for Enterprise-Scale Scheduling & Operations Deployment

1. Executive Summary

What Zocdoc Does

Zocdoc is a patient scheduling and practice visibility platform that connects patients seeking dental care with available appointment slots across your locations in real-time. The platform handles online booking, automated appointment reminders, patient reviews, insurance verification, and waitlist management—serving as a digital front door that operates 24/7 without requiring front desk intervention.

Why DSOs Specifically Benefit from AI-Powered Scheduling Technology

Scale Advantages: With 15–50 locations, you're managing thousands of appointment slots daily. AI-driven scheduling eliminates the inefficiency of decentralized booking processes, reduces no-show rates through predictive reminder optimization, and surfaces systemwide availability that individual locations would never expose to patients searching online.

Standardization: Zocdoc enforces consistent patient acquisition and scheduling workflows across all locations—regardless of whether your Phoenix office has a veteran office manager and your Tampa location has new hires. The technology becomes the equalizer.

Data Aggregation: For the first time, you gain enterprise visibility into scheduling patterns, demand by specialty, conversion rates by location, and patient acquisition costs—data that lives in a centralized dashboard rather than scattered across PMS instances.

Expected Timeline: Decision to Full Deployment

Phase Duration Milestone
Pre-Implementation Weeks 1–2 Technical readiness confirmed, baseline metrics captured
Pilot Wave (2–3 locations) Weeks 3–6 Live booking, initial optimization
Wave 2 Expansion (5–8 locations) Weeks 7–12 Scaled deployment, playbook refinement
Wave 3 Full Rollout (remaining locations) Weeks 13–20 Enterprise-wide deployment
Total Timeline 16–20 weeks Full deployment with stabilization

2. Pre-Implementation Checklist (Weeks 1–2)

Technical Requirements

Hardware

  • ☐ Workstations at each location with Chrome/Edge (updated within last 6 months)
  • ☐ Minimum 10 Mbps upload/download per location (25+ Mbps recommended for high-volume sites)
  • ☐ Patient-facing tablets for check-in kiosks (if deploying Zocdoc Check-In)

Software

  • ☐ Practice Management System (PMS) version compatibility confirmed:
    • Dentrix G6.2+
    • Eaglesoft 21+
    • Open Dental 21.1+
    • Curve Dental (cloud-native)
  • ☐ Current browser versions on all workstations
  • ☐ VPN/firewall configurations documented if using on-premise PMS

Network

  • ☐ Static IP addresses documented for locations with on-premise servers
  • ☐ Firewall whitelist entries prepared for Zocdoc API endpoints
  • ☐ Network stability assessment (uptime >99.5% over past 90 days)

Integrations

  • ☐ Identify existing patient communication tools (Weave, RevenueWell, Lighthouse) that may overlap
  • ☐ Document current insurance verification workflow and tools
  • ☐ Map patient review platforms currently in use (Google, Yelp, proprietary)

Vendor Onboarding Steps 🔵

Step Action Owner Timeline
1 Execute Master Service Agreement (MSA) and Business Associate Agreement (BAA) Legal/Compliance + Zocdoc Day 1–3
2 Assign dedicated Account Executive and Implementation Manager Zocdoc Day 1
3 Complete enterprise onboarding questionnaire VP Operations + Zocdoc Day 3–5
4 Schedule kickoff call with technical implementation team Central IT + Zocdoc Day 5
5 Receive sandbox/test environment credentials Zocdoc → Central IT Day 7
6 Establish escalation contacts and SLA expectations VP Operations + Zocdoc Day 7

Key Contacts to Establish:

  • ☐ Zocdoc Enterprise Account Executive (strategic relationship owner)
  • ☐ Zocdoc Implementation Manager (day-to-day project lead)
  • ☐ Zocdoc Technical Support escalation contact (for integration issues)
  • ☐ Zocdoc Customer Success Manager (post-implementation optimization)

Data/Access Prerequisites

Credentials Required

  • ☐ PMS admin credentials for each location (or centralized if applicable)
  • ☐ API keys or integration credentials from PMS vendor
  • ☐ SSO provider credentials (Okta, Azure AD, etc.) if implementing enterprise SSO
  • ☐ Insurance eligibility verification service credentials (if using Zocdoc's verification)

Data Exports Needed

  • ☐ Provider roster with NPIs, specialties, and license numbers
  • ☐ Location addresses, phone numbers, and hours of operation
  • ☐ Insurance plans accepted per location
  • ☐ Appointment type catalog with duration standards
  • ☐ Historical appointment data (past 12 months) for baseline analysis

⚠️ Common Failure Point: PMS vendors often take 2–3 weeks to provision API access. Initiate this request on Day 1.

Internal Stakeholder Alignment 🟣

Stakeholder Alignment Map

Stakeholder Level Key Individuals Role in Implementation Communication Needs
Board/Investors Board Chair, PE Partners Approval of enterprise expenditure, strategic alignment confirmation Monthly summary updates, ROI projections
C-Suite CEO, CFO, COO, CDO Executive sponsorship, budget authorization, strategic direction Weekly status updates, escalation decisions
VP Operations VP Ops, VP Clinical Day-to-day project ownership, resource allocation Daily involvement during rollout phases
Regional Managers Regional Directors (4–8) Wave coordination, local escalation, champion management Weekly briefings, wave-specific playbooks
Office Managers Location OMs (15–50) Local execution, staff coordination, go-live ownership Training + daily check-ins during go-live
Providers Lead Dentists, Associates Clinical workflow adoption, schedule preference configuration Role-specific training, feedback loops
Front Desk Staff Patient coordinators Primary daily users Comprehensive training + cheat sheets

Approval Gates Required 🟣

  • ☐ Budget Approval: CFO/CEO sign-off on enterprise subscription and implementation costs
  • ☐ Legal/Compliance Approval: BAA execution, data governance review
  • ☐ IT Security Approval: Integration architecture, data flow review
  • ☐ Clinical Leadership Approval: Chief Dental Officer endorsement of workflow changes
  • ☐ HR/Training Approval: Training time allocation across locations

Baseline Metrics to Capture

⚠️ Critical: Without standardized baseline metrics, you cannot demonstrate ROI or compare location performance post-implementation.

Required Metrics (Standardized Across All Locations)

Metric Category Specific Metric Measurement Method Capture Period
Patient Acquisition New patient appointments per month PMS report Trailing 3 months
Patient Acquisition Patient acquisition cost Marketing spend ÷ new patients Trailing 3 months
Patient Acquisition Source of new patients (referral breakdown) PMS or intake forms Trailing 3 months
Scheduling Efficiency Chair utilization rate Scheduled hours ÷ available hours Trailing 3 months
Scheduling Efficiency Time-to-appointment (days from request to visit) Manual tracking or PMS Sample 50 patients
Scheduling Efficiency No-show rate No-shows ÷ scheduled appointments Trailing 3 months
Scheduling Efficiency Same-day/next-day fill rate Last-minute bookings ÷ open slots Trailing 3 months
Revenue Production per new patient (first 90 days) PMS report Trailing 6 months
Patient Experience Online review volume and rating Google/Yelp/Zocdoc Current snapshot
Staff Efficiency Phone calls received per day Phone system report Trailing 1 month
Staff Efficiency Time spent on manual scheduling tasks Staff survey estimate Snapshot

Standardization Protocol

  • ☐ Create a centralized data collection template (Google Sheets or similar)
  • ☐ Assign Regional Managers responsibility for location data accuracy
  • ☐ Set data submission deadline: 5 business days before pilot launch
  • ☐ Validate data completeness—flag locations with incomplete baselines

Enterprise-Level Requirements

Network Standards

  • ☐ Minimum bandwidth standard adopted across all locations
  • ☐ Consistent firewall/security policy applied
  • ☐ Network monitoring in place to identify connectivity issues pre-emptively

Hosting Architecture Decision 🟣

Option Best For Considerations
Centralized Configuration DSOs with standardized workflows Easier governance, limited local flexibility
Location-Level Configuration DSOs with diverse specialties/brands More setup time, requires local admin training
Hybrid Most DSOs Central standards + limited local customization

Recommendation: Hybrid approach—centralize branding, appointment types, and insurance configurations; localize provider schedules and hours.

Single Sign-On (SSO)

  • ☐ Confirm Zocdoc supports your identity provider (Okta, Azure AD, Google Workspace)
  • ☐ Coordinate with IT to configure SAML/OIDC integration
  • ☐ Test SSO in sandbox before production rollout

🔵 Vendor Involvement: Zocdoc enterprise team provides SSO configuration documentation and technical support.

Centralized Credentialing

  • ☐ Compile master provider roster with credentialing status
  • ☐ Ensure all listed providers have current state licenses
  • ☐ Verify NPI numbers are active and correctly associated
  • ☐ Plan for credentialing updates workflow (new hires, departures)

3. Location Readiness Assessment

Scoring Framework

Each location should be scored on the following five factors using a 1–5 scale. Composite scores determine rollout wave placement.

Factor 1: IT Infrastructure Maturity

Score Criteria
1 Outdated PMS version, unreliable internet, aging workstations
2 PMS within 1 version of supported, occasional connectivity issues
3 PMS supported version, stable internet (15+ Mbps), functional hardware
4 Current PMS, reliable high-speed internet (25+ Mbps), recent hardware
5 Latest PMS, enterprise-grade network, modern workstations, IT support on-site

Factor 2: Staff Tenure and Adaptability

Score Criteria
1 High turnover (>40% annually), minimal tech training history, known resistance
2 Moderate turnover (25–40%), limited tech comfort, some resistance expected
3 Average turnover (15–25%), adequate tech skills, neutral toward change
4 Low turnover (<15%), demonstrated tech adoption success, positive toward change
5 Stable team, tech-forward culture, history of successful implementations

Factor 3: Patient Volume

Score Criteria Strategic Note
1 <200 patients/month Low impact potential
2 200–400 patients/month Moderate impact
3 400–600 patients/month Good balance of impact and manageable risk
4 600–800 patients/month High impact, requires strong execution
5 >800 patients/month Highest impact, highest risk—consider for Wave 2+

Factor 4: Existing Tech Stack Compatibility

Score Criteria
1 PMS not supported by Zocdoc, multiple conflicting tools
2 PMS supported but older version, overlapping reminder systems
3 PMS fully supported, some tool overlap to manage
4 PMS current version, minimal overlap, clear integration path
5 PMS current with existing Zocdoc-like tools, easy transition

Factor 5: Local Champion Availability

Score Criteria
1 No identifiable champion, leadership vacuum
2 Potential champion identified but unconfirmed availability
3 Champion identified with moderate capacity and interest
4 Strong champion (OM or provider) committed to ownership
5 Multiple champions, including provider and OM alignment

Composite Score Calculation

Formula: Sum of all five factors (max = 25)

Composite Score Readiness Tier Wave Recommendation
21–25 High Readiness Wave 1 (Pilot)
16–20 Moderate-High Readiness Wave 2
11–15 Moderate Readiness Wave 3
6–10 Low Readiness Defer or Remediate First
1–5 Not Ready Requires infrastructure investment before rollout

Location Assessment Template

Location IT (1-5) Staff (1-5) Volume (1-5) Tech Stack (1-5) Champion (1-5) Total Wave
Site A /25
Site B /25
Site C /25

Rollout Sequence Recommendations

Wave 1 Selection Criteria (Pilot: 2–3 Locations)

  • ☐ Composite score ≥21
  • ☐ Geographic diversity (different regions represented)
  • ☐ Mix of practice profiles (general dentistry + at least one specialty if applicable)
  • ☐ Strong local champion willing to participate in feedback loops
  • ☐ Not highest-volume locations (manage risk during learning phase)

Wave 2 Selection Criteria (5–8 Locations)

  • ☐ Composite score 16–20
  • ☐ Include at least one high-volume location to test at scale
  • ☐ Address any remediation items surfaced during Wave 1

Wave 3 Selection Criteria (Remaining Locations)

  • ☐ Composite score 11–15 (with any remediations complete)
  • ☐ Apply all lessons learned and refined playbook from Waves 1–2

4. Rollout Strategy

Wave Structure Overview

Wave Locations Duration Buffer Before Next Wave
Wave 1 (Pilot) 2–3 4 weeks 2 weeks
Wave 2 (Expansion) 5–8 4 weeks 1 week
Wave 3 (Full Rollout) Remaining 4–6 weeks N/A

Wave 1: Pilot Phase Details

Selection Criteria Checklist

  • ☐ High readiness score (21+)
  • ☐ Champion identified and confirmed
  • ☐ Representative of broader portfolio (not an outlier)
  • ☐ Regional Manager available for active oversight
  • ☐ Manageable patient volume (400–600/month ideal)

Timeline: Week 3–6

Week Activities
Week 3 Configuration, integration testing, staff training
Week 4 Go-live, daily monitoring, issue resolution
Week 5 Optimization, workflow refinement
Week 6 Assessment, lessons learned documentation

Daily/Weekly Cadence During Pilot

  • Daily (Week 4): 15-minute check-in with location champion
  • Every Other Day (Week 5): Issue log review, workflow adjustment
  • Weekly (Weeks 4–6): Regional Manager + VP Ops status call
  • End of Wave: Formal debrief with all stakeholders

Go/No-Go Criteria 🟣

Criteria to Advance from Wave 1 to Wave 2

Category Go Criteria No-Go Trigger
Technical <5 integration errors per day after Week 4 >20 errors/day or data sync failure
Adoption >80% of appointments booked via Zocdoc flow <50% adoption after training
Staff Sentiment Champion reports "manageable" or better Champion escalates inability to continue
Patient Experience No patient complaints about booking process >5 patient complaints about booking issues
Revenue Impact No measurable decrease in new patient appointments >20% decrease in new patients

Decision Authority 🟣

  • Go Decision: VP Operations + Regional Manager
  • No-Go Decision: Escalate to COO/CEO for path forward

Rollback Plan

Triggers for Rollback

  • Critical integration failure not resolvable within 48 hours
  • Patient-facing issues causing appointment loss
  • Staff refusal to use system after remediation attempts
  • Data security or HIPAA concern identified

Rollback Procedure

Step Action Owner Timeline
1 Disable Zocdoc booking on affected location's profile Zocdoc + Central IT 2 hours
2 Revert to previous booking workflow (phone/web form) Office Manager Immediate
3 Communicate to patients with pending Zocdoc appointments Front desk Same day
4 Document root cause and resolution plan VP Operations 48 hours
5 Re-assess readiness before re-attempting Regional Manager 1–2 weeks

Isolation Protocol

  • Rollback at one location does NOT impact other locations in same wave
  • Wave progression decisions consider rollback locations separately
  • Failed location moves to remediation track, not abandoned

Wave 2 and Wave 3 Refinements

Wave 2 Adjustments (Based on Pilot Learnings)

  • ☐ Update training materials with pilot FAQs
  • ☐ Refine configuration templates based on what worked
  • ☐ Add any new integration troubleshooting steps to runbook
  • ☐ Adjust champion responsibilities based on pilot champion feedback

Wave 3 Acceleration Opportunities

  • ☐ Parallel deployments within regions (multiple locations same week)
  • ☐ Shortened training for locations with experienced OMs
  • ☐ Reduced daily check-in cadence if prior waves stable

5. Configuration & Integration (Weeks 2–3)

Practice Management System Integration

Dentrix Integration 🔵

Step Action Owner Est. Time
1 Confirm Dentrix version compatibility (G6.2+) Central IT 30 min
2 Enable Dentrix Connector service on practice server Central IT 1 hour
3 🔵 Request Zocdoc integration credentials from Zocdoc Zocdoc 1 day
4 Configure API connection in Dentrix connector settings Central IT 1 hour
5 Map appointment types from Dentrix to Zocdoc Office Manager + Zocdoc 2 hours
6 Test bi-directional sync (book test appointment via Zocdoc, verify in Dentrix) Central IT 1 hour
7 Validate patient demographic data flow Central IT 1 hour

⚠️ Common Failure Point: Dentrix connector requires specific Windows service configurations. Verify service is running and set to auto-start.

Eaglesoft Integration 🔵

Step Action Owner Est. Time
1 Confirm Eaglesoft version (21+) and cloud vs. on-premise Central IT 30 min
2 🔵 Coordinate with Patterson technical support for API enablement Central IT + Patterson 3–5 days
3 🔵 Receive Zocdoc Eaglesoft integration package Zocdoc 1 day
4 Install integration module per Zocdoc specifications Central IT 2 hours
5 Configure appointment type mapping Office Manager + Zocdoc 2 hours
6 Test appointment creation and cancellation sync Central IT 1 hour
7 Validate insurance information transfer Central IT 1 hour

⚠️ Common Failure Point: Patterson API access may require separate subscription. Clarify licensing before assuming availability.

Open Dental Integration 🔵

Step Action Owner Est. Time
1 Confirm Open Dental version (21.1+) Central IT 15 min
2 Enable Open Dental API in program settings Central IT 30 min
3 Generate API key with appropriate permissions Central IT 30 min
4 🔵 Provide API key to Zocdoc implementation team Central IT → Zocdoc 1 day
5 🔵 Zocdoc configures connection and tests endpoints Zocdoc 1–2 days
6 Map operatories and appointment types Office Manager + Zocdoc 2 hours
7 Test full booking flow including patient creation Central IT 1 hour

Curve Dental Integration 🔵

Step Action Owner Est. Time
1 Confirm Curve Dental subscription includes API access Central IT 15 min
2 🔵 Zocdoc initiates Curve partnership integration (pre-built) Zocdoc 1–2 days
3 Authorize Zocdoc connection in Curve admin settings Central IT 30 min
4 Map appointment types and providers Office Manager + Zocdoc 1 hour
5 Test booking and sync Central IT 1 hour

Test Environment Setup and Validation

  • ☐ 🔵 Request Zocdoc sandbox environment for enterprise testing
  • ☐ Clone configuration from one pilot location into sandbox
  • ☐ Create test patient records (do not use real PHI in sandbox)
  • ☐ Document test cases covering all appointment types

Validation Checklist

Test Case Expected Outcome Pass/Fail
New patient books appointment via Zocdoc Appointment appears in PMS within 5 minutes ☐
Existing patient books appointment Patient matched correctly, no duplicate created ☐
Patient cancels via Zocdoc Appointment marked canceled in PMS ☐
Practice cancels in PMS Zocdoc reflects cancellation, patient notified ☐
Provider schedule change in PMS Zocdoc availability updates within sync cycle ☐
Insurance information captured Insurance fields populate in PMS patient record ☐
Appointment reminder sent Patient receives SMS/email per configuration ☐
Patient arrives and checks in Check-in status visible in practice workflow ☐

Data Migration / Historical Ingestion

What Zocdoc Typically Requires

  • Provider roster (bulk upload via CSV)
  • Location information
  • Insurance plan acceptance list
  • Appointment type catalog

What Zocdoc Does NOT Require

  • Historical patient records (HIPAA consideration)
  • Past appointment history
  • Clinical notes or treatment plans

Migration Steps

Step Action Owner Est. Time
1 Export provider roster from HR system or PMS Central IT 2 hours
2 Format per Zocdoc bulk upload template VP Ops team 2 hours
3 🔵 Submit for Zocdoc bulk processing Zocdoc 1–2 days
4 Validate all providers appear correctly on platform Office Managers 1 hour per location
5 Export and format insurance plan lists Billing/Insurance team 4 hours
6 🔵 Upload insurance acceptance to Zocdoc Zocdoc 1 day

Security and HIPAA Compliance Verification

Enterprise-Level HIPAA Checklist

Requirement Action Owner Status
BAA Executed 🔵 Sign Zocdoc Business Associate Agreement Legal + Zocdoc ☐
Data Encryption in Transit Verify TLS 1.2+ for all API communications Central IT ☐
Data Encryption at Rest 🔵 Confirm Zocdoc's encryption standards (should be AES-256) Zocdoc → Compliance ☐
Access Controls Configure role-based access in Zocdoc admin Central IT ☐
Audit Logging 🔵 Confirm Zocdoc provides access logs for compliance Zocdoc → Compliance ☐
Data Retention Policy Align Zocdoc retention with DSO data governance policy Compliance ☐
Breach Notification Review Zocdoc's breach notification procedures Compliance + Zocdoc ☐
Subcontractor Due Diligence 🔵 Request Zocdoc's list of subcontractors handling PHI Zocdoc → Compliance ☐
Employee Training Zocdoc confirms staff HIPAA training 🔵 Zocdoc ☐

Standardized vs. Location-Specific Configuration

Configuration Template: Standardize Centrally

Setting Standard Value Notes
Branding (logo, colors) DSO master brand Unless multi-brand portfolio
Appointment type names Standardized catalog "New Patient Exam," "Cleaning," etc.
Appointment durations Per clinical protocol 60 min new patient, 45 min hygiene, etc.
Reminder timing 48 hours + 2 hours pre-appointment Enterprise standard
Reminder channels SMS + Email Both enabled
Booking lead time (minimum) 2 hours Prevents last-minute unmanageable bookings
Booking lead time (maximum) 90 days Standard visibility window
Insurance acceptance display Central master list Updated quarterly
Review response templates Approved response library Compliance-reviewed

Configuration: Allow Local Discretion

Setting Local Discretion Allowed Governance
Provider schedules/availability Yes Must match PMS
Provider photos and bios Yes Must meet brand guidelines
Specialty services offered Yes Based on local provider capabilities
Languages spoken Yes Accurate to staff
Office hours Yes Must be accurate
Specific operatory assignments Yes Local workflow preference
Holiday closures Yes Communicated to central team

6. Team Training Plan

Train-the-Trainer Model

Overview

Rather than deploying central trainers to 15–50 locations, certify one "Champion" per location who delivers training locally. Central team provides standardized materials; Champions customize for their team.

Champion Selection Criteria

Criteria Weight Ideal Profile
Role High Office Manager or senior Front Desk
Tech Comfort High Comfortable with new software, troubleshoots before escalating
Influence Medium Respected by providers and staff
Availability High Can dedicate 8–10 hours to certification and training delivery
Communication Medium Can present information clearly to mixed audiences

Champion Responsibilities

  • ☐ Complete central certification training (3–4 hours)
  • ☐ Customize training for local team context
  • ☐ Deliver role-specific training sessions before go-live
  • ☐ Track training completion for all staff
  • ☐ Serve as first point of contact for Zocdoc questions post-launch
  • ☐ Escalate unresolved issues to Regional Manager

Champion Certification Process 🔵

Step Activity Duration Format
1 🔵 Complete Zocdoc Champion onboarding module 90 min Online self-paced
2 🔵 Attend live Champion training webinar 60 min Virtual with Zocdoc
3 Pass Champion certification quiz (80%+ required) 30 min Online assessment
4 Shadow a live go-live from Wave 1 (for Wave 2+ Champions) 2 hours Virtual observation
5 Receive Champion toolkit and presentation materials N/A Digital delivery

Standardized Training Materials (Created Centrally)

Materials to Develop

  • ☐ Role-specific training slide decks (4 versions)
  • ☐ "Day 1 Cheat Sheets" for each role (1-page PDFs)
  • ☐ Short video walkthroughs (3–5 min each) for common tasks
  • ☐ FAQ document based on pilot feedback
  • ☐ Troubleshooting flowchart for common issues

Materials Champions Customize

  • ☐ Local provider names and photos in examples
  • ☐ Specific hours and scheduling preferences
  • ☐ Local workflow quirks (e.g., "We always book Dr. Smith's cleanings in Op 3")

Role-Specific Training Outlines

Front Desk / Office Manager

Training Duration: 2 hours (primary users)

Topics Covered:

  1. Zocdoc dashboard overview (15 min)
  2. Understanding incoming appointment notifications (20 min)
  3. Confirming and managing Zocdoc appointments in PMS (30 min)
  4. Handling appointment changes and cancellations (15 min)
  5. Patient communication: what Zocdoc sends vs. what you send (15 min)
  6. Waitlist management and same-day fill (15 min)
  7. Responding to patient reviews (10 min)
  8. Troubleshooting sync issues (10 min)
  9. Q&A (10 min)

Common Resistance Points:

  • "This is more work, not less" → Emphasize reduced phone time and after-hours booking
  • "Patients won't use it" → Share data on patient preference for online booking
  • "I'll lose control of the schedule" → Show how to set booking rules and block times

Day 1 Cheat Sheet Content:

  • How to access Zocdoc dashboard
  • Where new appointments appear in PMS
  • How to manually confirm an appointment
  • How to reach Zocdoc support
  • What to tell a patient who calls about a Zocdoc booking

Dentists/Providers

Training Duration: 45 minutes

Topics Covered:

  1. What Zocdoc is and why we're using it (5 min)

AI-generated implementation guide based on public vendor information. Verify specifics directly with Zocdoc.